Hi, I'm Pedro.
Product Designer, Visual Design Specialist, Lucky Husband and Dad.

Designer currently based in Ann Arbor, Michigan with 12+ years of experience across Product Design disciplines (UX Design, UI Design, Interaction Design, Visual Design, Branding and Project Management).

I focus on finding simple solutions to complex problems by designing intuitive and visually-stunning user experiences that make people's lives better and business more productive.

I currently work as a Marketing and Media Assistant at U-M Graham Sustainability Institute, where I apply my design and visual communication skills to create engaging and impactful digital content for the institute's website, social media, newsletters, and events. I also assist with research, data analysis, and user testing to improve the user experience and accessibility of the institute's online platforms and resources.

For the past seven years I served as Head of Design at WebCreek Technology, a software development company in Houston, TX, allowing me to work with a diverse range of clients and industries. In this role I established the department design standards, supervised the work of designers in my team, and executed user research, needs assessment, affinity mapping, customer journey analysis, product design, wireframing, high-fidelity prototyping, usability testing, branding and digital marketing for over 50 web, mobile, and XR products for Fortune 500 companies, such as Halliburton, Johnson & Johnson, and American Bureau of Shipping (ABS)

I am currently pursuing a Master of Science in Information degree with a focus on User Experience Research and Design at the University of Michigan, where I learn and apply the latest theories and methods in human-computer interaction, usability testing, and design thinking.

I hold a Bachelor of Arts in Design and Communication from Universidad de Palermo in Argentina, and an Associate of Arts in Graphic Design.

Seeking UX/UI and Product Design internships for Summer 2024.
Download my resume or contact me for further information.
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