Image from an interview the School of Information at The University of Michigan made in regards to the Theme Year Logo I designed, 'Future of Work'.
Hi, I'm Pedro.
Product Designer, Visual Design Specialist, Lucky Husband and Dad.
User Experience Designer and Researcher based in Ann Arbor, Michigan, with over 12 years of experience in Product Design, Visual Design, and Branding.
Most recently, I was a Product Designer at Dayforce, where I contributed to the visual language of their illustration system and led several product design initiatives for expense and travel management, user profile features, and motion UI guidelines. From 2016 to 2023, I served as Head of Design at WebCreek Technology, a software development company in Houston, TX. There, I directed the creative strategy and product design for over 50 web, mobile, and XR products for Fortune 500 clients like Halliburton, Johnson & Johnson, and the American Bureau of Shipping (ABS).
Research-wise, I’m passionate about behavioral science and emerging technologies within Human-Computer Interaction, focusing on how visual design influences behavior change in areas like physical and mental health.
I’m currently pursuing a Master of Science in Information, specializing in User Experience Research and Design, at the University of Michigan
Download my resume or contact me for further information.
