Ballbot, a pioneering robotics project from Carnegie Mellon University, introduced Omni-Directional Balancing Robots, showcasing a new way robots could interact with and assist people. Despite its groundbreaking nature, the project struggled to gain recognition beyond academic circles due to the absence of a cohesive brand identity.

So How Might We design a cohesive and impactful brand identity for Ballbot, to elevate its visibility and position it as a leader in robotics innovation beyond academic circles, by reflecting its professionalism, groundbreaking technology, and potential real-world applications?

Working closely with Roberto Shu, one of the lead engineers, I took on the challenge of designing the project’s corporate identity. The goal was to create a visual and strategic identity that reflected Ballbot's innovation, professionalism, and potential for real-world applications. The branding process involved crafting a distinctive logo, defining a cohesive color palette, and developing a versatile design system to position the project as not just an academic pursuit but a potential leader in robotics innovation. This new identity aimed to resonate with stakeholders, from investors to collaborators, elevating Ballbot's visibility and impact.